---
title: "Kingstown College HubSpot case study: Marketing Hub and Full Fabric"
description: "A HubSpot Marketing Hub build for a Dublin coaching college: 20,000+ student records, admissions journeys, consent-aware forms and Full Fabric in sync."
image: https://www.crmwired.com/hubfs/crmwired-site/case-study-kingstown-college-og-1.jpeg
---
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[Case studies](https://www.crmwired.com/case-studies) / Kingstown College
Marketing Hub implementation
In progress · rollout from Nov 23, 2026
# An admissions marketing system built on 20,000+ student records
Coaching education · Dublin, Ireland · Full Fabric
HubSpotFull FabricWebsite formsTag ManagerGoogle AdsNurture emails
**20,000+**student and prospect records brought into HubSpot
**56**nurture emails across the admissions journeys
**44**tests in the go-live acceptance checklist
The story
## What changed
Kingstown College runs diploma courses in coaching and manages applications in Full Fabric. They chose HubSpot Marketing Hub for lead nurture and reporting, and I'm building it with their team.
Industry
Coaching education, Ireland
Timeline
Sept 2026 to launch on Nov 23
HubSpot
Marketing Hub
Also connected
Full Fabric, Google Tag Manager, Google Ads
Before
Leads, applicants and alumni lived in Full Fabric, where every state change was made by hand. Only a few hundred records synced to HubSpot, one brochure form converted at 0.8% against 11 to 13% for the others, and a nurture sequence started in 2024 had never been finished.
After
HubSpot holds the full history, each lead follows the journey for the course they asked about, and admissions can see the source of every enquiry through to enrolment.
How it works
## From a website enquiry to an enrolment report
The forms keep the marketing source on the contact. Journeys run by programme and respect consent. When an application is made in Full Fabric, the synced deal and the enrolled date come back to HubSpot for reporting.
01 · Trigger
A website form is submitted
Brochure request, course schedule or admissions enquiry.
Source keptCountry of residence
02 · Check
Consent decides the email path
The privacy notice and the marketing opt-in are separate. Only contacts who opted in get nurture emails.
03 · Branch
Journey by programme
Main diploma, Leadership Psychology, specialist programmes, graduate progression or long-term re-engagement.
04 · Task
Admissions follows up
Journey state on the deal shows where each lead stands, with one-to-one follow-up for warm leads.
05 · Action
Application in Full Fabric
The integration syncs the journey as a deal. Enrolled date is stored for reporting.
06 · Result
Enquiries to enrolments by source
Dashboards show which channels bring applications, not only form fills.
Website formBrochureCourse scheduleEnquiryHubSpot contactSource keptConsent checkedCountryNurture journey by programmeAdmissions follow-upJourney stateOwner taskApplication in Full FabricSynced dealEnrolled dateEnrolments by sourceCORE NURTURE CADENCEDay 0Day 3Day 7Day 10Day 14Day 17
Illustration. No client data is shown.
The numbers
## Data moved from Full Fabric into HubSpot
Records imported in the Phase 1 migration
**Contacts** prospects, applicants, students, alumni**20,000+**
**Deals** past and active journeys**7,000+**
**Unsubscribes** opted out of all email on import**1,734**
05,00010,00015,00020,00025,000
Show as a table
| Item | Records |
| --- | --- |
| Contacts prospects, applicants, students, alumni | 20,000+ |
| Deals past and active journeys | 7,000+ |
| Unsubscribes opted out of all email on import | 1,734 |
Everyone was imported as a non-marketing contact. Marketing status follows the consent field from Full Fabric, so nobody is emailed without opt-in.
The build
## What I built
In the order the work was done.
Marketing HubFull FabricWorkflowsTag ManagerDashboards
**Stack:** HubSpot Marketing Hub and Sales Hub, workflows, forms, products, Full Fabric integration, Google Tag Manager, CookieYes, Google Ads.
1. 01Mapped Full Fabric to HubSpot: 17 journey states across two pipelines, plus contact and deal fields
2. 02Two pipelines: Admissions for real opportunities, and a Full Fabric journeys pipeline for prospects, alumni and tutors
3. 03Imported 20,000+ profiles and 7,000+ journeys as non-marketing contacts, with 1,734 unsubscribes opted out of all email
4. 04Course catalogue as 9 products, with the programme set automatically on new deals
5. 05Nurture journeys for the main diploma, Leadership Psychology, specialist programmes, graduate progression and long-term re-engagement
6. 06Website and application pages tracked through Google Tag Manager, cookie categories updated, and Google Ads conversion events
7. 07Three consent-aware forms that keep the marketing source through the application, with country of residence and enrolled date fields
8. 08A 44-test acceptance checklist, run with test contacts, plus a handover guide for the team
Result
Admissions gets one system that knows where each lead came from, which journey they are on, and when they enrolled.
**Next:** Controlled rollout one group at a time from Nov 23, 2026, with three recorded training sessions for the team.
[Next case study · My Heating Engineer Contractor jobs from Arthur Online tracked in HubSpot, with gas certificate renewals flagged](https://www.crmwired.com/case-studies/my-heating-engineer)
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### Contact
- [abdur@crmwired.com](mailto:abdur@crmwired.com)
- [LinkedIn: CRM Wired](https://www.linkedin.com/company/crmwired)
- [LinkedIn: Abdur Rahim Mostafa](https://www.linkedin.com/in/abdur-rahim-mostafa-302157137/)
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