---
title: "Frontline Facility Partners HubSpot case study: Sales outreach operations"
description: "A national outreach program run from HubSpot: pipeline cut from 1,404 deals to 399 real targets, weekly sequence reporting, JustCall and SMS fixes."
image: https://www.crmwired.com/hubfs/crmwired-site/case-study-frontline-facility-partners-og-1.jpeg
---
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Sales outreach and reporting
Ongoing
# A national outreach program with a clean pipeline and one set of weekly numbers
Facility services · US · HubSpot sequences and JustCall
HubSpotLead listSequencesJustCallSMS 10DLCWeekly report
**399**national deals kept, each with a dated follow-up task
**1,005**deals removed after review with the owner
**3**subject lines tested side by side in the 2027 campaign
The story
## What changed
Frontline Facility Partners sells facility services to national accounts. I run their HubSpot and outreach operations: sequences, the master lead list, call tools and the weekly performance report for the owner.
Industry
Facility services, US
Timeline
2026, ongoing
HubSpot
Sales Hub sequences, email, reporting
Also connected
JustCall, Google Sheets
Before
Deals from several lists sat in one pipeline, most of them not real targets. A former rep's contacts were scattered, bounces kept hurting sends, and the call logs, the lead list and HubSpot told different stories.
After
399 national deals, each owned and dated for its next RFP window, and a weekly report that ties HubSpot, JustCall and the lead list together.
How it works
## The weekly outreach cycle
Every week runs the same loop. Contacts move from the master lead list into sequences, calls and texts are logged, the list is cleaned, and the owner gets one report on Monday.
01 · Trigger
Master lead list
Phased campaign lists and event lists in one shared sheet.
02 · Action
Sequences in HubSpot
Enrolled in daily batches, with subject line variants tested side by side.
Variant AVariant BVariant C
03 · Action
Calls and texts in JustCall
Logged to HubSpot, with blank auto-created contacts switched off.
04 · Check
Clean-up
Bounced contacts removed from HubSpot and marked in the lead list. Replies attributed to the right rep.
05 · Result
Monday report
Enrollments, replies, meetings, step performance, week-over-week change and list health.
EVERY WEEKMonday1Master lead listPhases and event lists2HubSpot sequencesA, B and C variants3JustCallCalls and texts logged4Clean-upBounces out, sheet updated5Weekly reportWeek over week
Illustration. No client data is shown.
The numbers
## Pipeline before and after the review
Deals in the national accounts pipeline
**Before** all deals from every list**1,404**
**After first review** deals marked as good**478**
**Final** national targets with January tasks**399**
03006009001,2001,500
Show as a table
| Item | Deals |
| --- | --- |
| Before all deals from every list | 1,404 |
| After first review deals marked as good | 478 |
| Final national targets with January tasks | 399 |
Every removal was approved by the owner first. The 399 deals left all moved to RFP Upcoming with a follow-up task dated for the next bid window.
The build
## What I built
In the order the work was done.
SequencesJustCallGoogle SheetsSMSReporting
**Stack:** HubSpot Sales Hub sequences and reports, JustCall, Google Sheets, A2P 10DLC registration.
1. 01A weekly sales email performance and deliverability report, rebuilt each week from HubSpot sequence data with week-over-week change
2. 02Reconciled HubSpot, JustCall and the master lead list so call counts and reply attribution match
3. 03Pipeline clean-up with the owner's sign-off: 926 deals removed, then 79 local accounts, leaving 399 national deals in RFP Upcoming with January follow-up tasks
4. 04Bounced contacts removed from HubSpot and marked in the lead list, and a former rep's contacts worked from January onward
5. 05JustCall: blank auto-created contacts stopped, a new rep's line set up and mapped to his HubSpot user
6. 06SMS 10DLC registration rewritten after a carrier rejection, with consent wording for the website form
7. 07The 2027 campaign: three subject lines tested as A, B and C, enrolled in daily batches
Result
The sales team works a pipeline of real national targets, and the owner sees one set of numbers every week.
[Next case study · Mokwheel Factory Store A year of silent subscribers emailed in eight controlled batches, on a leaner stack](https://www.crmwired.com/case-studies/mokwheel)
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### Services
- [NetSuite + HubSpot](https://www.crmwired.com/hubspot-netsuite-integration)
- [ServiceTrade + HubSpot](https://www.crmwired.com/hubspot-servicetrade-integration)
- [Shopify + HubSpot](https://www.crmwired.com/hubspot-shopify-integration)
- [Zapier + HubSpot](https://www.crmwired.com/zapier-hubspot)
- [AI agents and Help Desk](https://www.crmwired.com/hubspot-ai-agent)
- [HubSpot audit and cleanup](https://www.crmwired.com/hubspot-audit)
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### Contact
- [abdur@crmwired.com](mailto:abdur@crmwired.com)
- [LinkedIn: CRM Wired](https://www.linkedin.com/company/crmwired)
- [LinkedIn: Abdur Rahim Mostafa](https://www.linkedin.com/in/abdur-rahim-mostafa-302157137/)
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