---
title: "BelBonita HubSpot case study: Shopify and sales model"
description: A stylist funnel from registration to repeat wholesale buyer. Each stylist sits at one clear status, and certification and first orders move the pipeline.
image: https://www.crmwired.com/hubfs/crmwired-site/case-study-belbonita-og.jpeg
---
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[Case studies](https://www.crmwired.com/case-studies) / BelBonita
Shopify and sales model
# A stylist funnel from registration to repeat wholesale buyer
Beauty e-commerce · Stylist certification · Wholesale
HubSpotShopifySales HubDashboardsWorkflows
**32**statuses in one sales model
**7**stages in the stylist pipeline
**6**Shopify Flow automations
The story
## What changed
BelBonita certifies stylists and sells to them wholesale through Shopify. I implemented their CRM architecture in HubSpot.
Before
Stylist progress was split across four status fields, there was no single view from registration to wholesale buyer, and the native Shopify connector was disconnected with two Shopify flows failing.
After
Each stylist sits at one clear status, and certification and first orders move the pipeline on their own.
The build
## What I built
In the order the work was done.
ShopifySales HubDashboardsWorkflows
**Stack:** HubSpot Sales Hub, workflows, lead scoring, dashboards, Shopify Flow, Shopify Admin API.
[How I build Shopify + HubSpot projects](https://www.crmwired.com/hubspot-shopify-integration)
1. 01One 32-status sales model replacing four dropdowns, with a documented lead score
2. 02Status-driven workflows: owner assignment, call tasks, voicemail cadence, objection handling, and scoring at certification and first order
3. 03Inactive stylist detection after 45 days without a purchase, with a reactivation call task
4. 04A seven-stage stylist pipeline where deals are created and moved automatically
5. 05Six Shopify Flow automations for orders, customers, abandoned checkouts, cancellations and refunds
6. 06A stylist funnel dashboard, and repairs to the two failing flows
Update · Phase two, Oct 2026 to Jan 2027
## Phase two: the stylist journey, automated end to end
A second three-month engagement started in October 2026 to finish the stylist journey: the BBH workflow set, sales sequences, chat and SMS.
Built
BBH workflow audit: duplicate point awards removed, logic fixed and new fields added
Built
Shopify Flow logic for certification, refunds and wholesale orders
Built
Website chat routing fixed, so the AI chat agent collects visitor details before a person takes over
Built
Sales sequences BBH 07, 13 and 14 rebuilt with emails, texts and call tasks
Built
A nomination campaign form with eligibility checks, a photo upload and an email opt-in
In progress
SMS 10DLC registration rewritten to pass JustCall's compliance checker, ready to resubmit
Planned
An AI text assistant for new paid leads, using JustCall, Make and the Claude API, with handoff to the owner
**14 → 0**issues flagged by JustCall's compliance checker on the SMS registration
**3**sales sequences rebuilt with email, SMS and call steps
**00 to 22**BBH workflows audited and fixed against the architecture document
**Status:** Phase two runs from Oct 15, 2026 to Jan 15, 2027. The AI text assistant is at blueprint stage.
Result
Each stylist sits at one clear status, and certification and first orders move the pipeline on their own.
[Next case study · PICO IV Two brands in one portal, each with its own leads and revenue](https://www.crmwired.com/case-studies/pico-iv)
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- [LinkedIn: Abdur Rahim Mostafa](https://www.linkedin.com/in/abdur-rahim-mostafa-302157137/)
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