---
title: "BelBonita HubSpot case study: Shopify and sales model"
description: A stylist funnel from registration to repeat wholesale buyer. Each stylist sits at one clear status, and certification and first orders move the pipeline.
---

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[Case studies](https://www.crmwired.com/case-studies) / BelBonita

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Shopify and sales model

# A stylist funnel from registration to repeat wholesale buyer

Beauty e-commerce · Stylist certification · Wholesale

HubSpotShopifySales HubDashboardsWorkflows

**32**statuses in one sales model

**7**stages in the stylist pipeline

**6**Shopify Flow automations

The story

## What changed

BelBonita certifies stylists and sells to them wholesale through Shopify. I implemented their CRM architecture in HubSpot.

Before

Stylist progress was split across four status fields, there was no single view from registration to wholesale buyer, and the native Shopify connector was disconnected with two Shopify flows failing.

After

Each stylist sits at one clear status, and certification and first orders move the pipeline on their own.

The build

## What I built

In the order the work was done.

![](https://www.crmwired.com/hubfs/crmwired-site/integrations-shopify.svg)ShopifySales HubDashboardsWorkflows

**Stack:** HubSpot Sales Hub, workflows, lead scoring, dashboards, Shopify Flow, Shopify Admin API.

[How I build Shopify + HubSpot projects](https://www.crmwired.com/hubspot-shopify-integration)

1. 01One 32-status sales model replacing four dropdowns, with a documented lead score
2. 02Status-driven workflows: owner assignment, call tasks, voicemail cadence, objection handling, and scoring at certification and first order
3. 03Inactive stylist detection after 45 days without a purchase, with a reactivation call task
4. 04A seven-stage stylist pipeline where deals are created and moved automatically
5. 05Six Shopify Flow automations for orders, customers, abandoned checkouts, cancellations and refunds
6. 06A stylist funnel dashboard, and repairs to the two failing flows

Result

Each stylist sits at one clear status, and certification and first orders move the pipeline on their own.

[Next case study · PICO IV Two brands in one portal, each with its own leads and revenue](https://www.crmwired.com/case-studies/pico-iv)

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### Services

- [NetSuite + HubSpot](https://www.crmwired.com/hubspot-netsuite-integration)
- [ServiceTrade + HubSpot](https://www.crmwired.com/hubspot-servicetrade-integration)
- [Shopify + HubSpot](https://www.crmwired.com/hubspot-shopify-integration)
- [Zapier + HubSpot](https://www.crmwired.com/zapier-hubspot)
- [AI agents and Help Desk](https://www.crmwired.com/hubspot-ai-agent)
- [HubSpot audit and cleanup](https://www.crmwired.com/hubspot-audit)

### Company

- [Case studies](https://www.crmwired.com/case-studies)
- [About](https://www.crmwired.com/#about)
- [Pricing](https://www.crmwired.com/#pricing)
- [Book a call](https://www.crmwired.com/contact)
- [Privacy policy](https://www.crmwired.com/privacy)

### Contact

- [abdur@crmwired.com](mailto:abdur@crmwired.com)
- [LinkedIn: CRM Wired](https://www.linkedin.com/company/crmwired)
- [LinkedIn: Abdur Rahim Mostafa](https://www.linkedin.com/in/abdur-rahim-mostafa-302157137/)

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